Page 1 of 14 12311 ... LastLast
Results 1 to 10 of 131

Thread: Which is more important, products or marketing?

  1. #1
    Bronze Member robinsonwang's Avatar
    Join Date
    Sep 2010
    Location
    cape town
    Posts
    198
    Thanks
    71
    Thanked 14 Times in 11 Posts

    Which is more important, products or marketing?

    To most of the ebusiness companies, they are always been troubled by this.

    Is the produtcts the most important parting for the ebusiness company, such as amazon, overstock, dinodirect,starzmart? If you want to buy a good quality products, which site will you go?

    For the marketing part, we know there are cpc marketing, cpm marketing, cps marketing and so on. Is the marketing way deciding how wonderful the company is now?
    Last edited by Dave A; 16-Dec-11 at 08:59 AM.

  2. #2
    Diamond Member Justloadit's Avatar
    Join Date
    Nov 2010
    Location
    Johannesburg
    Posts
    3,479
    Thanks
    134
    Thanked 695 Times in 593 Posts
    Blog Entries
    1
    Marketing is important, how else will you know where to buy.

    If I could buy direct from the manufacturer, I would feel more confident that I would get the after sales service because of the manufacturers reputation, and would feel that I would get my goods after paying up front for them.
    When buying high value items via an eWeb site, I feel very open risk of loosing my money, so I avoid it.
    Victor - Knowledge is a blessing or a curse, your current circumstances make you decide!
    Solar pumping, Solar Geyser & Solar Security lighting solutions - www.microsolve.co.za

  3. #3
    Bronze Member
    Join Date
    Jun 2011
    Location
    JHB
    Posts
    195
    Thanks
    67
    Thanked 29 Times in 27 Posts
    Marketing is the most important in the short term, but for the longer term you need good quality product, so I would say a good balance of the two. Without marketing you don't stand too much of a chance to get off the ground.
    Sometimes the only transport available is a leap of faith

  4. Thank given for this post:

    Dave A (16-Dec-11), tec0 (17-Dec-11)

  5. #4
    Diamond Member wynn's Avatar
    Join Date
    Oct 2006
    Location
    east london
    Posts
    3,338
    Thanks
    548
    Thanked 625 Times in 524 Posts
    A good product backed up by good service does it's own marketing.
    Obviously you will have to do the necessary to get known, but huge amounts of marketing won't rectify a tarnished reputation.
    "Nobody who has succeeded has not failed along the way"
    Arianna Huffington

    Read the first 10% of my books "Didymus" and "The BEAST of BIKO BRIDGE" for free
    You can also read and download 100% free my short stories "A Real Surprise" and "Pieces of Eight" at
    http://www.smashwords.com/books/view/332256

  6. Thank given for this post:

    SilverNodashi (28-Apr-12), tec0 (17-Dec-11)

  7. #5
    Diamond Member Blurock's Avatar
    Join Date
    May 2010
    Location
    Durban
    Posts
    4,151
    Thanks
    758
    Thanked 886 Times in 735 Posts
    Blog Entries
    7
    Although both are important, no amount of marketing will support a bad product.

    There was the case of the dog food manufacturer in the USA. Huge marketing campaign and smart packaging resulted in all stock being sold out within 2 weeks. It obviously appealed to the dog owners.

    Second batch delivered, but it just sat on the shelves. Research then revealed that the dogs did not like it!
    This is also a lesson in identifying your target market.
    Excellence is not a skill; its an attitude...

  8. Thanks given for this post:

    tec0 (17-Dec-11)

  9. #6
    Diamond Member tec0's Avatar
    Join Date
    Jun 2009
    Location
    South Africa
    Posts
    4,624
    Thanks
    1,884
    Thanked 463 Times in 410 Posts
    Blog Entries
    3
    Good marketing of a product creates awareness but as stated a bad product remains a bad product. That said a good product is probably your best marketing tool to have. If the product is a quality product you will get repeat business and the more important “person to person recommendation” that is priceless for any product.

    So in my opinion balance between good market strategies and quality goods must be maintained for success.
    peace is a state of mind
    Disclaimer: everything written by me can be considered as fictional.

  10. #7
    New Member
    Join Date
    Dec 2011
    Location
    UK
    Posts
    2
    Thanks
    0
    Thanked 0 Times in 0 Posts
    If we see shortly than Marketing is the best. But in deep seances Both things are the most important because both are incomplete without the second. If you have good product and not have marketing than its sell is less and without product marketing is impossible.

  11. #8
    Diamond Member Blurock's Avatar
    Join Date
    May 2010
    Location
    Durban
    Posts
    4,151
    Thanks
    758
    Thanked 886 Times in 735 Posts
    Blog Entries
    7
    Chicken and egg situation? Without a product, what will you be marketing?
    Excellence is not a skill; its an attitude...

  12. #9
    Bronze Member robinsonwang's Avatar
    Join Date
    Sep 2010
    Location
    cape town
    Posts
    198
    Thanks
    71
    Thanked 14 Times in 11 Posts
    Quote Originally Posted by Newretailer View Post
    Marketing is the most important in the short term, but for the longer term you need good quality product, so I would say a good balance of the two. Without marketing you don't stand too much of a chance to get off the ground.
    I can't be more agree with you!
    To find a way to keep long term good quality is hard and to find a short term efficient marketing way is also important.

  13. #10
    Email problem Missnancyalex's Avatar
    Join Date
    Dec 2011
    Location
    UK
    Posts
    106
    Thanks
    7
    Thanked 20 Times in 17 Posts
    Amazon and overstock are the biggest name of the online industry. How they became so big? Only answer of this question is “Marketing”
    Did you know about spotify? It became the biggest brand of songs industry in no time because of marketing. So according to me Marketing is compulsory for every business to get recognize.

Page 1 of 14 12311 ... LastLast

Similar Threads

  1. frequency...how important
    By murdock in forum Electrical Contracting Industry Forum
    Replies: 24
    Last Post: 01-Feb-11, 07:30 AM
  2. Important news stories
    By Dave A in forum General Chat Forum
    Replies: 0
    Last Post: 29-Apr-08, 09:46 PM
  3. What is the most important in an ad?
    By stephanfx in forum Marketing Forum
    Replies: 13
    Last Post: 08-Jul-07, 10:16 PM
  4. Some Important rugby info
    By Ronny_Kuipers in forum General Chat Forum
    Replies: 24
    Last Post: 22-May-07, 05:46 PM
  5. How important is it to be social?
    By stephanfx in forum General Business Forum
    Replies: 7
    Last Post: 17-May-07, 07:26 PM

Did you like this article? Share it with your favourite social network.

Did you like this article? Share it with your favourite social network.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •