I must be honest, I don't like say to people directly that the competitor has such n such a price if the price is reasonable. The problem is with the customer who does not want to pay a fair price. When I sell a product for R500 and a customer says he can get it for R450 elsewhere I normally tell him to go buy the product there then. My opposition and I pass business to one another all the time so its not really in our interest to udercut one another.