There used to be a printer here who advertised in the yellow pages they would beat any written quote by 10%, next year it was any valid current quote by 7.5%. Now they are no longer around.
You have to convince customers that you offer a good service/product at a fair price. I remember when I started I was told any business you gain on price you will lose on price, that has been true. This morning I had someone come in for 3 different business cards double sided 100 each and was surprised when I told him it was over R1000 he was expecting R300. He said he will be back I doubt it.
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