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Thread: Viral Marketing in SA

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    Email problem stephanfx's Avatar
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    Viral Marketing in SA

    What are some of the techniques used currently used in SA as viral marketing? What are you using? Are you using it?

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    Email problem RKS Computer Solutions's Avatar
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    It is my firm believe that if you offer a decent service, and impress your clients, word of mouth advertising is the best possible viral marketing available...

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    Site Caretaker Dave A's Avatar
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    I can think of two local success stories.

    Those SMS jokes that everyone was passing around - introduced into the system by the cellphone companies themselves I believe.

    The other is Mxit which ironically put paid to the SMS joke spawning.
    The trouble with opportunity is it normally comes dressed up as work.

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    just me duncan drennan's Avatar
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    I remember Dave posting a thread about some viral marketing...not sure if I buy into that particular method, but it depends a bit on your market.

    /Goes off to ponder viral marketing more
    [SIGPIC]Engineer Simplicity[/SIGPIC]
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    I am quite interested in this subject as I believe list building at the normal rate just aint going to cut it in the near future. What are you using or thinking Stephanfx?
    Regards

    Debbie
    debbie@stafftraining.co.za

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    Email problem stephanfx's Avatar
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    thinking of maybe getting some sort of cartoon going. I am not the best artist but hey, it will keep me occupied. Other ways might include affiliate marketing and tell a friend scripts.

    Frankly I haven't the faintest idea how to get businesses to sign up on a business directory? If someone can maybe give a hint or clue as to how to achieve this, I will be very glad!!!

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    The affiliate in my opinion is a way to go. It is just not going to take off overnight unless you go through a kowabunga type setup.

    The tell a friend type works as well but the secret is what it is you are getting them to tell! I have found some work better than others!
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    Debbie
    debbie@stafftraining.co.za

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    just me duncan drennan's Avatar
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    Quote Originally Posted by stephanfx View Post
    If someone can maybe give a hint or clue as to how to achieve this, I will be very glad!!!
    Offer them something of tangible value.
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    Email problem stephanfx's Avatar
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    what would you suggest that I give users, in the end it is advertisement. It is not something that is tangible. Maybe an ebook of some sort?

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    just me duncan drennan's Avatar
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    Quote Originally Posted by stephanfx View Post
    what would you suggest that I give users, in the end it is advertisement. It is not something that is tangible. Maybe an ebook of some sort?
    There has to be some sort of perceived value for potential clients. In the case of advertising (in general) the client has to believe that it will actually result in some sort of sale, else why bother? eBooks, newsletters, and all those things are really just tactics to inform and educate clients to the value you are offering — there has to be some sort of real underlying value for them to work though.
    [SIGPIC]Engineer Simplicity[/SIGPIC]
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