The launch was met with mixed reviews, but it went downhill when James, a senior DA member and MP, battled to reconcile the new policy with the party's commitment to non-racialism on PowerFM with host Eusebius Mckaiser on Tuesday.
He admitted after a long to-and-fro that the party would replace BEE with "diversity economic empowerment" if it were in power.
Policy rewrite
He said yes when McKaiser asked if the party would rewrite the policy if it was in power to remove the B in BEE, and replace it with a D for diversity, with no reference to the word black.
"So the DA is not into black economic empowerment, it is into diversity economic empowerment, is that a correct summary, Dr James?" asked McKaiser.
"That sounds a bit clumsy but that does summarise our position, yes," said James.
He admitted after a long to-and-fro that the party would replace BEE with "diversity economic empowerment" if it were in power.
Policy rewrite
He said yes when McKaiser asked if the party would rewrite the policy if it was in power to remove the B in BEE, and replace it with a D for diversity, with no reference to the word black.
"So the DA is not into black economic empowerment, it is into diversity economic empowerment, is that a correct summary, Dr James?" asked McKaiser.
"That sounds a bit clumsy but that does summarise our position, yes," said James.
Comment