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Everyone is jumping the gun a bit
Many people buy a Macdonalds burger and enjoy free wifi. The burger is awful and very bad for you but the brand is known.
so it helps if you could elaborate a bit on what it is that you're selling.
I would, for example, buy a net set of Jeans from CompanyB if they give me a free wifi voucher instead of CompanyA - if that it what you wanted to know.
But then I need to ask, what is in-it for the store owner? Services, like restaurants / hotels / etc would benefit out of the repeat business, i.e. you buy more coffee or another burger. But a clothing store will probably not benefit as much.
I often choose coffee shops with free Wifi over those without it.
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