[Question] New financial year

[Perform Computers]

Hi all,

As I'm doing cold calling, walk in's, I would like to ask...

How can I use the new financial year to my advantage when making a possible sale or selling a service? I basically want to say to the client, "Hey look, it's the new financial year. I know your budget is available now. So how about you ditch that lame IT guy & give my company a shot"

Erm, but obviously it needs to be cleaned up. :/

My question:

How can cold calling walk in's for new business use the new financial year to their benefit when looking for new business.

Thank you

[adrianh]

It'l be like walking in the day after Christmas and asking them to buy their Valentine's day gifts...Give them time to get rid of the hangovers first!

[Dave A]

I'd stick to the basics when cold calling. What does the client want or need in the forseeable future? When are they likely to be making a purchasing decision? Who do you contact in future and how are you going to contact them?

As Adrain says, there is a hangover period when it comes to end of financial year, not least of which is provisional tax payments. The new annual budget might be there*, but that doesn't mean the cashflow is up to taking the hit just yet.

*in most cases it might be another month or two before capital budgets are really looked at. Also not all companies have 28 Feb as their end of financial year.

[Perform Computers]

Thank you for the replies.