How Can you sell home security system in South Africa?

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  • jdg1868
    Full Member

    • Dec 2010
    • 62

    #1

    How Can you sell home security system in South Africa?

    South Africa has high crime rate around the world, so we have designed new home security system and car security system to protect consumers safety and our system has make up the current security system's deficiencies. Now we want to promote it in South Africa, could you give me some advices?
    HOME SECURITY EXPERT---www.tongyuelectric.com
  • flaker
    Silver Member

    • May 2010
    • 419

    #2
    back up

    you mention the crime rate and it is precisely for this reason that the local consumer would want security in terms of warranties,maintenance,proper back-up. This set up is paramount. The actual hardware that you want to market forms but a small portion of the "security system"

    Comment

    • Justloadit
      Diamond Member

      • Nov 2010
      • 3518

      #3
      The selling of hardware at a cheap price is not going to make it. Clients do not just want a loud sound to go off when there is an attempted robbery, they want instantaneous support, which requires a top of the range security task team who will respond with in a few minutes.

      To make the hardware desirable, it requires a little more than triggering a siren.

      There are local companies offering a range of services, which are initially serviced by the hardware, but the primary marketing is the return of the stolen asset which communicates with the base station at all times.

      As the security systems increase in complexity, so do the criminals become more aggressive with the victims, so much so that they usually take the victims where ever they go to reduce the risk of the alarm systems being triggered
      Victor - Knowledge is a blessing or a curse, your current circumstances make you decide!
      Solar pumping, Solar Geyser & Solar Security lighting solutions - www.microsolve.co.za

      Comment

      • JanvandeMerwe
        Email problem
        • Dec 2010
        • 19

        #4
        some numbers

        I read this and started doing some reading about this industry. I found a page about home insurance which says that "In 2009, according to the police, 246,616 home burglaries were reported in South Africa".

        I guess there is a market for a product like this, but you have to remember that many homes are not even secure enough for such a system in South Africa. It seems that keeping guard dogs in the house (not in the garden for the risk of them being poisoned by the burglars) may continue to be the best option.

        Pardon the ramble.

        Comment

        • Dave A
          Site Caretaker

          • May 2006
          • 22803

          #5
          Maybe do direct marketing to the security companies?

          It's not the sort of commodity that the consumer buys over the counter and install themselves - at least if they want something more than a Mickey Mouse setup.
          Participation is voluntary.

          Alcocks Electrical Services | Alcocks Pest Control & Entomological Services | Alcocks Hygiene Services

          Comment

          • jdg1868
            Full Member

            • Dec 2010
            • 62

            #6
            Originally posted by Justloadit
            The selling of hardware at a cheap price is not going to make it. Clients do not just want a loud sound to go off when there is an attempted robbery, they want instantaneous support, which requires a top of the range security task team who will respond with in a few minutes.

            To make the hardware desirable, it requires a little more than triggering a siren.

            There are local companies offering a range of services, which are initially serviced by the hardware, but the primary marketing is the return of the stolen asset which communicates with the base station at all times.

            As the security systems increase in complexity, so do the criminals become more aggressive with the victims, so much so that they usually take the victims where ever they go to reduce the risk of the alarm systems being triggered

            Our security system is not only alarming system, but has active defense function which is the key advantage of my system. And it could protect customer's life in less than one minute, and donot give criminal time to react the whole protection process.
            HOME SECURITY EXPERT---www.tongyuelectric.com

            Comment

            • Justloadit
              Diamond Member

              • Nov 2010
              • 3518

              #7
              You are asking us to make recommendations on marketing a product, but we do not even know what you wish to sell.

              I think if you wish for more help, then you must submit a full specification of what you have to offer, anything less and you will be wasting every ones time.
              Victor - Knowledge is a blessing or a curse, your current circumstances make you decide!
              Solar pumping, Solar Geyser & Solar Security lighting solutions - www.microsolve.co.za

              Comment

              • jdg1868
                Full Member

                • Dec 2010
                • 62

                #8
                Compare to the conventional home security system, our system has the following advantages:

                1. The system could dispense users from the complicated operation of arming or disarming a security system and setting up three-dimensional defence area automatically.

                2. Analyzing and locating the position of people who are close to the defence area though multi-level band sensor network system and multi-level network system architecture, which could minimize the risk of invasion.

                3. Turning passive alarm to active defence, which could protect users before dangers occur.

                If you need more informations, please browse our website: http://www.tongyuelectric.com/
                Last edited by Dave A; 20-Dec-10, 09:16 AM.
                HOME SECURITY EXPERT---www.tongyuelectric.com

                Comment

                • jdg1868
                  Full Member

                  • Dec 2010
                  • 62

                  #9
                  Second introduction:

                  When your families suffered hijacking at home, who could protect your families’ life?

                  When your house suffered banditry, which could protect your property?

                  When you encountered hijacking on the way, which could protect your security and your car?

                  When your house happening fire accident, which could help you to put out the fire immediately?

                  We could. My company is focus on protecting personal security and property safety and providing very meticulous security service for our users. Our security system would bring you the most advanced security experience with high reliability, high detective capacity and precise report function.

                  Our aim is to minimize the potential risk faced by users, like burglary and robbery, and provide them with our first-class security system.
                  HOME SECURITY EXPERT---www.tongyuelectric.com

                  Comment

                  • Martinco
                    Gold Member

                    • Oct 2008
                    • 927

                    #10
                    Originally posted by Justloadit
                    You are asking us to make recommendations on marketing a product, but we do not even know what you wish to sell.

                    I think if you wish for more help, then you must submit a full specification of what you have to offer, anything less and you will be wasting every ones time.
                    The information given and even the website still does not give us exactly what you want to market. In order for us to help you , you need to give exact information. Tell us what it is and what it consists of and I am sure you will be assisted better.
                    Martin Coetzee
                    Supplier of Stainless Steel Band and Buckle and various fastening systems. Steel, Plastic, Galvanized, PET and Poly woven.
                    We solve your fastening problems.
                    www.straptite.com

                    You may never know what results will come from your actions, but if you do nothing, there will be no results... Rudy Malan 05/03/2011

                    Comment

                    • Mark Atkinson
                      Gold Member

                      • Jul 2010
                      • 796

                      #11
                      When you say "active defense", what exactly do you mean?

                      Does a cool-looking turret pop out and pulverize the baddies?
                      "The way to gain a good reputation, is to endeavor to be what you desire to appear." - Socrates
                      Mark My Words - Arbitrary thoughts on ordinary things

                      Trench Life - A blog for young professionals, BY young professionals

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                      Comment

                      • jdg1868
                        Full Member

                        • Dec 2010
                        • 62

                        #12
                        Originally posted by Martinco
                        The information given and even the website still does not give us exactly what you want to market. In order for us to help you , you need to give exact information. Tell us what it is and what it consists of and I am sure you will be assisted better.

                        It is a home security system which can protect people's life and property. It consists five parts: active defense, precise locating, alarming, monitoring and remote control. We want to cooperate with local company.
                        HOME SECURITY EXPERT---www.tongyuelectric.com

                        Comment

                        • jdg1868
                          Full Member

                          • Dec 2010
                          • 62

                          #13
                          Originally posted by Mark Atkinson
                          When you say "active defense", what exactly do you mean?

                          Does a cool-looking turret pop out and pulverize the baddies?

                          "active defense" means you only move your hand intruder will lose attack ability, then intruder has no time to react your simple gesture.
                          HOME SECURITY EXPERT---www.tongyuelectric.com

                          Comment

                          • Mark Atkinson
                            Gold Member

                            • Jul 2010
                            • 796

                            #14
                            Originally posted by jdg1868
                            "active defense" means you only move your hand intruder will lose attack ability, then intruder has no time to react your simple gesture.
                            I'm afraid that you're being to vague when describing your product. I want to know, in laymen's terms, exactly what your product does. When 3 hooded villains with machine guns break into my house at 2am, what is your security system going to do when I "move my hand"? How does he "lose attack ability"?
                            "The way to gain a good reputation, is to endeavor to be what you desire to appear." - Socrates
                            Mark My Words - Arbitrary thoughts on ordinary things

                            Trench Life - A blog for young professionals, BY young professionals

                            LinkedIn

                            Bafokke Shirts - South Africa's No. 1 Fan Shirt!

                            Comment

                            • Martinco
                              Gold Member

                              • Oct 2008
                              • 927

                              #15
                              Maybe this is a quick course in hypnotism ?

                              jdg1868...............If you want anybody to be interested in your product, then please explain fully. Do not be vague !!!!!! We obviously do not understand what you have .

                              If you want to sell a "transport system" then tell the people what you have to sell. Is it a car or a truck or a bicycle or even a pair of shoes ! ........ and if so, what is special about your system ?
                              Martin Coetzee
                              Supplier of Stainless Steel Band and Buckle and various fastening systems. Steel, Plastic, Galvanized, PET and Poly woven.
                              We solve your fastening problems.
                              www.straptite.com

                              You may never know what results will come from your actions, but if you do nothing, there will be no results... Rudy Malan 05/03/2011

                              Comment

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