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Is Mobile Marketing an effective advertising/ loyalty building tool or just spam??
How do you view this?
Would you register for message's, promotion etc from your favourites brands?
Why or What will entice or ensure your registration?
I have to agree with Dave. Companies that sms me, is on my ban list, I would not do business with them. SMS marketing is probably the most irritating marketing that you can get. To be perfectly honest, I do not even read them because I am immediately peeved when I receive them.
SMS spam/marketing/advertising...call it what you will... is absolutely infuriating. It should be completely outlawed and I would make a point of bad mouthing and never doing business with any company that uses it. About 2 years ago I went to great lengths and expense to track down the location of a marketing company who was sending me in excess of one per day and wouldn't take me off their list. On many occasions I was receiving SMS's between midnight and 5 am. What I did when I found them could only be described as business sabotage. I'm not sure if they just relocated premises or actually closed down but they're no longer there and the messages stopped abruptly.
SMS marketing or Spam whichever way you look at it, mobile handsets is by far the most effective marketing tool out there today. Everyone has it and keeps it on them all the time.Weather we like it or not, advertisers cannot afford to miss this opportunity.
S.A has not yet been touched by SMS marketing as yet and compared to the European trends we in for a lot more.
That said there has been efforts to protect the customers with laws and regulations in place. You will become more and more familiar with the word 'opt in', every brand over the next couple years will ask you to 'opt in' to ensure they capitalise on this market.
In Europe and the America's 75% mobile subscribers are registered to receive some sort of mobile advertising. Do you think if the value offered by your favourite brands is relative will we see this trend happen in S.A?
How do we ensure we do not get bombarded with spam and rather work with these brands to only recieve relevant info?
Some of the value the Westerners are receiving from mobile advertising is (in return for receiving mobile advertising):
- Free airtime
- Free Starbucks coffee every morning
- Your morning news paper free
- Up size your meal free
etc etc etc etc
Weather we like it or not, advertisers cannot afford to miss this opportunity.
Judging by the feeling in this thread, advertisers better start listening to their clients or they could be ex-clients.
Vodacom spams me about getting a free entry into their Yebo Millionaires draw every now and then - and I didn't opt in. I'd seriously consider changing my cellphone service provider if there was a better option out there.
I agree cell phone advertising drives me crazy. surely there should be the same control as with double optin autoresponders. I have to agree to receive are not to receive these messages. It should not be allowed that you will automatically receive them
I have a Vodacom Contract number and also a Pay as you go number. The Contract number gets practically no spam and the Pay as you go gets spammed all the time (mostly from Vodacom itself)
I believe that the advertising industry is undergoing a serious transformation atm and I believe that there is a wakeup call waiting for several agencies and companies that are not willing to move away from their aggressive, invasive and ambush marketing tactics.
A cellphone is a private environment for most, I am currently using 3 phone cards, my one phone only my family and friends have, the other is for business and my 3rd one is my 3G internet card which I use only for the internet and when I have to complete any form of administration at shops or suspect competitions. I haven't done FICA yet on my private phone and I am planning to do it at the last minute as I know for a fact that I will get spammed on it once I did so.
Well you never win anything get anything and it doesn’t matter how many numbers I block it keeps on showing up on my mobile phone. Telemarketing and mobile spam is abuse of customer information and that is the end of it.
But a “please call me” the person that dreamed that up I hope gets a such a anal pain... there is nothing on this earth that I hate more...
peace is a state of mind Disclaimer: everything written by me can be considered as fictional.
We as consumers need to take action against 'spammers' and maske use of the complaints commision set up to protect our rights. As I believe if we dont things are bound to get worse.
I have come across the following website www.smscodes.co.za which is quite usefull in identifying the spammers which can assist in taking them to task.
Hopefully spamming will stop and the market will be clean enought for legitimate advertising to SMS on a purely opt in basis.
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