Feedback on Concept Please

[Debbiedle]

Hi

Please can I have some feedback on the concept and any other for that matter...

[Debbiedle]

Plus More

if you don't mind

[Dave A]

I'd put one or two horses in a herd of sheep...

The computer nerd one is interesting too, particularly if there was a caption of a Google search for "How to hunt buffalo"

The other two... I might be missing the point.

[daveob]

For me, the only one that stood out in the 500ms glance test, was the ballerina.

It is the only one that has a single point of attention. The others all have multiple items that need to be studied to "see the point". If the reader just browses over them, their cleverness is not seen ( no matter how clever the image is ).

In my opinion, the images that create the best lasting impact, and singular and simple - the FNB tree is 1, not 1 in a forest. the ABSA logo simple and distinct.

In fact, how many large corporates' logos can you think of that have intricate and multi-coloured logos ?

[Marq]

Debbie - I'm guessing that its a bit of training to notice the odd man out. I don't know what the overall concept is though in the context you are selling this. The pics show inverse scenarios - a sheeple running with stallions is not quite the same as a ballerina on a rugby field. The other two could become a bit of a racial type conflict.......depending on the training session....I might avoid these two.

Perhaps give us more of a clue so that we can make a comment. Unless our questions have already given you the answer.

I dont think its buffalo Dave - more likely how to brew beer. I agree with the sheeple comment - look for my post with the wolf in the herd of sheep on the warwick triangle post.

[Debbiedle]

Hi everyone - thanks. The concept is simply "some vital information is missing" obviously then Staff Training will provide it.

The sheep thinks he's a horse, yuppie thinks he's a rasta, hawaiin lady at the wrong wedding, ballerina on the wrong stage... I think one of the most obvious and glaring errors is that there is not a question mark after "Need some more knowledge?" Would this change your answers at all. I really appreciate the time and feedback on this as I can be a bit obscure sometimes.

Your answers have already helped a bit though thanks again.

[daveob]

one of the most obvious and glaring errors is that there is not a question mark after "Need some more knowledge?" Would this change your answers at all.

Not at all - I read it with the question mark ( even though it is not there - it was implied ).

[Dave A]

And there I was thinking that after training the sheep was as fast as a horse...

[IanF]

Debbie
I didn't even see the top line so to me it was a statement for the odd one out or for the ballerina just odd. Maybe a bigger font in red so it stands out to a blind one like me.