I once read this on the back of a McGraw-Hill book and photocopied it, way back when...
"I don't know who you are -
I don't know your company -
I don't know your company's product or service -
I don't know what your company stands for -
I don't know your company's customers -
I don't know your company's record -
I don't know your company's reputation -
I don't know your company's accomplishments -
Now, What was it you wanted to sell me?"
Sales start long before the salesperson calls
"I don't know who you are -
I don't know your company -
I don't know your company's product or service -
I don't know what your company stands for -
I don't know your company's customers -
I don't know your company's record -
I don't know your company's reputation -
I don't know your company's accomplishments -
Now, What was it you wanted to sell me?"
Sales start long before the salesperson calls
