Stuff marketing - Think credibility

[Dave A]

My latest blog entry:

So you are not getting the results you want from your marketing campaign.

• You have profiled your perfect customer.
• You have got your message out to your target market.
• You have highlighted the benefits and given the features.
• Everyone you show your advert to thinks it is fantastic.

And yet no-one is buying. At least not in viable numbers.

I've got a suggestion:

Stop thinking "marketing" and start thinking "credibility."

Despite your wonderful offering, you simply are not credible enough for people to buy from you.

read the rest of Stuff marketing - think credibility here

So what do you think. Is it possible to have incredible marketing that is not credible?

[IanF]

Dave
Do you want to put a lot of Marketing coaches out of business.
Post this in My Genius with a heading best marketing advice lets see who bites. I agree with you.

[Dave A]

Maybe I'll stir that pot on Monday

[SilverNodashi]

please let us know how it goes

[Dave A]

Well! I floated the blog entry on mygenius today. It seems to be going down well

But I got lucky.

Thanks Tess

[Karenwhe]

I see you decided to blog again? That is great .

Hope you added your blog to amatomu

[Dave A]

Yep! We'll just have to see how it goes, though. I've got this idea of what I'd like to cover, but whether it will be interesting and new - who knows.