Targeting Customers

[RVR]

I know email marketing is much easier to find potential clients but what about those businesses that send out newsletters in the mail to peoples homes? Are they sending randomly or have some way to know exactly who should receive it?

Thanks

[Justloadit]

I can not remember the last time I received random mail in my box with my name and address, unless it has been an opt in list, like Edgars, Woolworths, and so on. Usually business in which you have an account may send you direct mail.

All other random mail has been simply pamphlets delivered to my door, or placed in my postbox with the mail by the Post Office.

[HR Solutions]

Random mail in my post box I immediately throw in the dustbin next door to the box

[RVR]

Thought it would be a good way to get some marketing done. Also its not too expensive to implement.

Also looking to start something small but like a marketing business

[StyleSupplier]

mailchip or getrespons really good email marketing tools. Maybe you can try.

[Dave A]

There's no doubt it's dying off at a rapid pace, but I do get the occasional stuff in the mail still - normally begging letters and marketing for fairly high-end print media products.

One obvious downside is cost, and perhaps traceability, but the obvious snail mail upside is it doesn't have to navigate spam filtering mechanisms. I wouldn't discount it completely as an option.

I know email marketing is much easier to find potential clients but what about those businesses that send out newsletters in the mail to peoples homes? Are they sending randomly or have some way to know exactly who should receive it?

RVR, whether it's snail mail or email, it's all about data harvesting. The principles are pretty much the same.

[RVR]

I hear you, but it's harder to find people to target with snail mail like demographics.

[HR Solutions]

I hear you, but it's harder to find people to target with snail mail like demographics.

Its not that hard. Internet is a wonderfull thing including Facebook & Linked in to name a few. Would be far more beneficial than paper.

[Dewan]

From a marketing ROI point of view, posting letters generally does not bring a positive ROI as well as you can't track or report on how many people actually read your letter.

I agree with stylesupplier, I use mailchimp to send out info to our clients and it works really well.

[Kathy50]

Email marketing is great technique to develop relationships with your potential customers.

Are they sending randomly or have some way to know exactly who should receive it?

Thanks

Its not a quick process as you asked doe sending bulk email to with a bunch of mail list, its about finding your target audience, build strong relationship with them to purchase your products or services.
You should follow an strategy that will show you the step by step procedure of an successful email campaign.
With having a potential lead list ,the total concept will be waste in vain.
First Build your own list. as i have already mentioned buying bulk email lists is a waste of time.
I think, you don't want to get your campaign placed into the spam list of your potential customer.
I would recommend you to run a ppc campaign to get the actual database that will give you a potential lead list to set up your email marketing campaign.
Hope you find it helpful>
Regdars

[AmithS]

I would say print a batch of A5 flyers linked to a code you can track when an order is placed for your product or service. Should not cost you more the R1000 - R1500 for 5000. You wont be able to get all the other nice stats like actual views vs. dustbin etc... It will give you an idea of overall conversion rate. Keep in mind post office charges per flyer for placing them in post boxes and handing them out has labour costs. Unless you hand them out yourself.

The one obvious target would be having the flyers placed in post boxes in the area you service should your services be limited to an area for any specific business model reason. Not sure you could be more specific in your targeting than that with flyers.

Yes we are in a an age of online online online \ internet internet internet and moving to more advanced technology like AI (artificial intelligence) however I think the market still exists for traditional marketing options - again it would be service and product dependant i.e. your business model and what you are trying to achieve. Not everyone does the online and internet thing as yet...

Just my opinion...

[Rachel18]

Using the internet is powerful. You can get a lot of leads on Facebook and Twitter and also try Reddit.