Any Efficient Way To Promote E-Business?

[robinsonwang]

Ouovo is one of the new bag brand from China. Ouovo plans to design their own brand bags, and there are doing it now. There are about 100 ouovo bags online now.

OUOVO leather bags Vintage messenger bag for women OUOVO genuine cowhide bags Genuine Cowhide bag for women OUOVO vintage tote bag

But now, we don't know how to promote the brand now. Can anybody help on this?

Give us some advice on promoting a totally new brand.

Thanks!

[Dave A]

Adwords.
Spam the social media sites.
List in free directories.
Advertise in free online classifieds.

All the usual stuff.

[dfsa]

Adwords.
Spam the social media sites.
List in free directories.
Advertise in free online classifieds.

All the usual stuff.

I agree with Dave. Get the word out.

Your website is not set to make sales. It is purely a product gallery. You need to sell from your website. There is no info on the products.

I see the company is 5 Years old. By now the brand should be known in some circles.

Do you keep inventry ( Stock) in South Africa?
Do you have an affilliate program assosiated with the product?
What country do the company make their most sales and what is the quantity?
Howmany negative feedback do the company get regarding product satisfactory?
What is the cost to get it delivered at the clients home?
What is the extend of the manufacturer's efforts to get their brand out globally?

The site do not look like it is the manufacturers site. If you buy the product and are branding it with your own name "ouovo" then you are in for a long haul. If "ouovo" is the manufacturers brand and site, then you are not going to make much sales. The site simply do not qualify the product as a potential good product

[sanimoyo]

Adwords to start with, and SEO and Social Media if you are planning on establishing your brand with a lasting online presence.

[Rod]

Begin your strategy by optimizing your website for a decent ranking on Google. On page optimization is an important step.

Let's use an example. You want people who are searching for "Shoulder Handbags" on Google. This keyword has about 170 local searches a month and 74,000 global searches. Although this is a highly competitive keyword, we'll use this for the example.

You should create a new page talking about Shoulder Handbags (How it is worn, etc.) but make sure you have at least 400 words of content on this page.

First Step: <title> tag must have "Shoulder Handbags" as the first 2 words. Try to have more content in it though, like "Shoulder Handbags in fashion".
Second Step: meta keywords tag is not as important as it used to be but it won't hurt to add in your keywords here.
Third Step: H1 heading needs to be made up of your keywords.
Fourth Step: Keyword Density within your content needs to be between 3% and 6%. You can check your keyword density here: http://www.live-keyword-analysis.com/

Using these basic on page optimization steps it is reasonably easy to get into the top 3 pages. From there off page optimization is the next step.

[Ann.J]

Make use of internet marketing. Get search engine optimization done and while doing SEO, make use of both long and short keywords, long kewords are less competitive therefore opted more but the short keywords have far more traffic chaces, so keep a balance between the two to assure more traffic

[Garf]

Are you intending to promote the brand and do sales through major retail outlets or do direct selling? From your enquiry is seems to be the former and then you will probably need advice on PR and Promotion Marketing than for direct sales.

[JoanneTom]

Adwords to start with, and SEO and Social Media if you are planning on establishing your brand with a lasting online presence.

Agreed!! I think SEO for your site, and getting to the top of page rankings is so important - the same with Social Media and Adwords. (I think a Facebook page that you update regularly is also very beneficial.)