Loyalty programs - are they worth it.

[abuzz]

I see it's been two and half years since your post and I wondered if you had had any response?
I ask because I work for an up and coming network marketing company called Abuzz which offers exactly what you're talking about : a cost-effective way for small to medium sized businesses to tap into an existing, MULTI MERCHANT loyalty program.

Once a merchant joins our network, we offer them co-branded smart cards (complete with barcode and magstrip) to issue to their customers, which are transferable between merchants. So, a customer can take the card he/she received from Merchant A and swipe it at Merchant B to receive Merchant B's reward and vice versa. The rewards on offer are entirely up the merchant but can be classified as either a cashback reward (as you have described) or else a free product reward.

On top of this, we offer the merchant the means to monitor customer activity across the network to help identify and capitalize on trends. Also included in or corporate package is a powerful newsletter function - once you have issued cards to your customers you can contact them via the newsletter function to inform them of upcoming events and special offers.

Visit our website www.abuzz.co.za or else email us at marketing@abuzz.co.za for more information.

[HR Solutions]

This is quite an old thread, but one that I found while searching. If you fly different airlines, would you say at this point in time that booking and paying for flights with an American Express card or a Nedbank Credit card is the best way to go now to earn greenbacks ?
Would this still be better than voyager miles ?

Thanks