3 Reasons Content is King for your website

[G Robin]

Very Good fully explanation...Content is King...Don't forget the Header,...It's the major atraction,if the content above the or below the fold ...will be read...

Have a super weekend

[solweb]

Content good - KISS also good

Good content is an important part of any Web Site. But you must remember we live in an "instant gratification" society. When surfing the net for information, people want it now! So, as pointed out above, they will glance through the first page of search results and choose the one that catches their eye. Once on the site, if it does not load quickly or they cannot see what the want, they will go elsewhere.

You have "Keep it Simple (Stupid)" or "Short and Sweet" Too much information and they get bored and go elsewhere, too little, and they will also go elsewhere.

[adrianh]

@Solweb - ah, finally somebody that understands where I am coming from. Content purely for the sake of raising your ranking only serves to irritate the customer.

It all goes back to the waffle factor, I see so many websites on a daily basis that a website really as to be special to catch my eye. Content written by some moron so as to add "fluff" to his website ony serves to turn me away from the site.

Anyway, I want customers to order from me regularly, I don't need customers to farm on my website all the time.

@solweb BTW: Your website makes poefie on a 25" screen. Some of the items on the screen are anchored to the right. They tend to shift over yet the menus stay behind. (Evrything to the right and bottom of the main menu does this)

[Peter Princeton]

What does (above the fold) and (below the fold mean)?

the expression comes from the days of paper newspapers...

when "above the fold" literally meant what the reader could see without having to unfold the paper...

like someone buying it on his way to work, and browsing the front page as he walked...

prime spot.

it is generally accepted that very few people react to anything "below the fold" on a webpaage

[Dave A]

it is generally accepted that very few people react to anything "below the fold" on a webpage

Careful now - you'll lead people astray.

I went scrambling to look for support on my earlier post, and look what I found:

You'll find that the most optimal ad position isn't always what you expect on certain pages.

For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It's almost as if users finish reading and ask themselves, "What can I do next?" Precisely targeted ads can answer that question for them.
extract from where should I place Google ads

Guess it's not just me that's noticed this.

The structure of content on the web is so diverse, I think the only golden rule is don't get trapped by stereotype thinking.

[upsinformant]

This sounds interesting. Where should one place the content you advise on your website?

[upsinformant]

How do we find out if our websites are easy to read, as we always think that our own websites are easy to read . This all seems like a hit and miss affair. The experts can be so easily ignored. We need a bulk laymen perspective of our sites.