Entrepreneurship is seeing an opportunity and making that opportunity work for you. In some extreme cases it may be about solving problems, but mostly it is about creating a better product/service or making life easier for the consumer who pays for the product or service. As example; the cell phone changed how we communicate, just because of the convenience of being able to phone from anywhere. Having you phone in your pocket is convenience.
ATM's changed the way that we bank as the bank is now open 24/7. All successful products are about convenience to the consumer.
ATM's changed the way that we bank as the bank is now open 24/7. All successful products are about convenience to the consumer.

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