NEED Help From You Guys.

[workshop]

Also I'm a bit worried about the leads which are contacting us, their budget is on a lower side and providing them with quality services is really challenging.

I am afraid that you will find that they also have very profound and definite opinions about things they know nothing about and it just gets harder and harder. But persevere. If you can crack this market it will be a breeze getting turkeys to fly.

[Dave A]

Also I'm a bit worried about the leads which are contacting us, their budget is on a lower side and providing them with quality services is really challenging.

Despite the digital channel dominating marketing talk nowadays, it's far from dominating the typical marketing budget. Take a look at this Key Findings From U.S. Digital Marketing Spending Survey, 2013 report which implies 25% of marketing spend is going into digital.

Here in South Africa the figure is closer to 2% according to this article, although another study that analysed total marketing spend in SA for 2012 (and for the life of me I can't find this one on the web) put the digital channel spend at approximately R500 million, or 0.53% of the total marketing spend in SA.

Then to slice the cake up even further you also need to consider the split of spending across the various digital channels. Again, I could not quickly find an S.A. breakdown, but to give some idea of where the money is going, here is the US one: