Fundamental business principles - Get and keep customers

[entoserv]

The best I've ever heard is to get and keep customers. It really sums it up in a nutshell. And it's blunt enough to reflect the real character of business fundamentals. Can you think of an example where it does not apply?

OK. Why do you spend time and money on SAPCA or here.

If you have the wrong customers, like those that don't pay or those that create problems then it does not apply.

I was always taught that the main purpose of any business was to make a profit. Still works for me.

So maybe it should be changed to get and keep the right cutomers.

[Dave A]

OK. Why do you spend time and money on SAPCA or here.

Now where have I heard that before? I think you've just blown your cover - I had wondered...

I think part of what is highlighted here is the seperation of personal and business interests. My best explanation is that these activities are my way of giving back some of what I have received and it's at a personal level.

However, in saying that, I have learnt so much from the experience that I don't think I'd have learnt elsewhere, and that should make me a better asset for my business.