Entelligence seem to be quite a big player - they claim that their other clients include FNB, ABSA, Investec and Vodacom. They are a Certified Google Adwords qualified company, which means they have to spend $100,000 with Google every 90 days.
I imagine that they wouldn't go after Google without a sound case, since much of their income presumably comes from managing Adwords campaigns.
I guess all we can do is wait for the ruling...
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