You did not pick up my sarcasm :-)
I mean recognising bar codes and QR codes is not difficult. I believe the tool to recognise music is also an old hat, but to recognise a scene on a TV is really good. Not that I watch much TV and need such things, but the technology behind it is impressive. But then I wonder whether it works globally or at least in South Africa. Smart move from Amazon to generate more sales for them. And if they do not stock it they can make a good commission income.