The most exhilarating experience is starting your own venture. Some of the big questions that follow are how to reach masses, how to make your business resonate, how to drive your business results, how to be successful, and how to fulfil your dreams with a shoestring budget?
Let’s begin with a very basic question, why do startups need marketing? Startups solve problems for their users, and connecting with right users is about personalised marketing at scale. They need to build their own brand identity and a slow growth in this fast-paced competitive world can be detrimental to the startup’s health.
Why digital marketing and not traditional forms of marketing? In digital marketing, there are organic ways to grow your consumer base without incurring large amounts of money, it has low entry barriers and scale. A lot can be done with less and sharp targeting leading to less wastage.
As a startup, how can digital marketing help you? It builds awareness and positions your company and brand. It builds a consistent flow of traffic, gets the first few users. This form of marketing also drive leads and online sales.
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