Furniture shops cannot keep silent about hidden costs when advertising bargains, the Advertising Standards Authority (ASA) said on Wednesday.
The ASA has ruled against a Furniture City advertisement that did not reflect hidden costs -- such as insurance and delivery charges -- in its advertised prices.
A customer, Michelle Reinhard, had complained about in-store advertising for a mattress at a Furniture City outlet, and about a brochure inserted in the Randburg Sun.
The in-store advertisement showed the price of the mattress as R2 999, or R131 per month for 24 months after paying a deposit of R280.
Reinhard paid a deposit of R500. To her surprise, she was told to pay R230 a month.
The increase was attributed to additional charges for a magazine subscription, insurance, delivery charges and an administration fee. After negotiations, certain charges were removed, but the total instalment was R133.
After scrutinising the respondent's print advertising, the "terms and conditions" were found at the bottom of the last page in small print.
The ASA found that the in-store material made no mention of any additional costs, nor did it indicate that any conditions were attached to the offer.
full story from M&G here