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I would also suggest going a lot smaller. I know you have huge ideas, potential and excitement but this can lead to huge losses and huge disappointment.
Gyms are notorious for not making the grade. Everyone thinks they are a great idea and all will support the idea, especially at the new year resolution party, but when it comes to actually putting foot to treadmill the beauty dwindles as does the enthusiasm and come back ratios. In Carltonville you are limited by number of potential members in the area. Gym owners often start off well as the initial contracts and visitors roll in, but end poorly as the numbers slow down, the equipment rusts, marketing costs go up trying to draw new interest and the rent bill increases. Ask Sharper image and the local gyms already there....
I would think of doing a few machines some basic floor kit and start off with a view to seeing whether your target market is actually going to pitch. Good interest, lotsa advice, smiles the right pricing and help will overcome the perceived need to have more machines and equipment.
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Thank given for this post:
BBBEE_CompSpec (24-Dec-09), Dave A (24-Dec-09), tonyflanigan (24-Dec-09)
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