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Thread: Advertising and sales promotion that vie for your attention

  1. #21
    Diamond Member Blurock's Avatar
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    Adrian, it looks as if you do actually look at ads
    What makes an advertisement memorable (jut some thoughts):

    1. A great tagline:
    - Just do it.
    - Its not inside its on top.
    - We can't change the way the world looks but we can change the way you see it.
    - I'm lovin it!

    2. Great story telling that encapsulates the message that the advertiser is trying to get across without actually saying so:
    - The Allan Gray ads do this perfectly.
    - Some of the older Volvo ads were able to do this with safety.
    - The old VW ads with David Kramer and other artists kinda showing family life with their products. These ads worked because the music was really good (Not that I am a David Kramer fan but the image was appropriate for the time)


    3. Cuteness:
    - Remember the old Chomp ads with the Hippos. I can still see the little hippo trying to stretch its mouth to eat the 2c chomp with his mother.
    Just pulling your leg. Yes there are some memorable ads where creative people have actually applied their minds. The problem is the same as with art, music and just about everything else - standards are falling and people accept the crap that are dished up. Poor quality should NEVER be accepted!

    To the guys recommending radio stations, thank you very much, but I'm not interested as all radio stations carry ads. The DJ's are mostly uninformed juppies who talk crap and think that rap and hip hop is music. I have a huge music collection which I load onto USB or DVD for extended plays. When I'm working, doing admin or research requiring a bit of brain, I listen to classics or Spanish guitar in the background. When doing manual work or driving, I listen to Rock & Blues.
    Tune in to Midnight Blues on FaceBook for a sample.
    Excellence is not a skill; its an attitude...

  2. Thanks given for this post:

    Citizen X (28-Feb-21)

  3. #22
    Diamond Member Justloadit's Avatar
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    OK lets get back to what is an acceptable advertising method.

    After all, we all have a product, which we would like to sell, however we need to inform potential customers that there is a product available that may make their life easier or more pleasant.

    We can not at at any time say that there can be no advertising. This is not a solution.
    If this is the case then there will be no business, as no one will know about your product.

    So how can we inform the public, that we have a product that can help.

    1. You have to establish who would be interested in your product
    2. Establish what type of advertising method will reach your target market
    3. Establish what type of advertising will peak your target market's interest
    4. Establish what type of advertising will attract your target market to at least look at your advert
    5. Allocate a budget to produce the advert
    6. Allocate a budget to get your advert into the market
    7. Establish a manner for your target market to contact you for a one on one sales call

    On many occasions I have lost intreset in a product, because the company trying to offer the service/goods, just makes it so difficult to do business with them.
    Learn from these experiences and apply it to your company.
    Victor - Knowledge is a blessing or a curse, your current circumstances make you decide!
    Solar pumping, Solar Geyser & Solar Security lighting solutions - www.microsolve.co.za

  4. Thank given for this post:

    Blurock (28-Feb-21), Citizen X (28-Feb-21)

  5. #23
    Diamond Member Citizen X's Avatar
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    Very good morning to you Justloadit,

    Wow! What you've shared has been incredibly enlightening!

    Sent from my Hisense U605 using Tapatalk
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  6. #24
    Diamond Member Citizen X's Avatar
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    Quote Originally Posted by Blurock View Post
    Adrian, it looks as if you do actually look at ads


    Just pulling your leg. Yes there are some memorable ads where creative people have actually applied their minds. The problem is the same as with art, music and just about everything else - standards are falling and people accept the crap that are dished up. Poor quality should NEVER be accepted!

    To the guys recommending radio stations, thank you very much, but I'm not interested as all radio stations carry ads. The DJ's are mostly uninformed juppies who talk crap and think that rap and hip hop is music. I have a huge music collection which I load onto USB or DVD for extended plays. When I'm working, doing admin or research requiring a bit of brain, I listen to classics or Spanish guitar in the background. When doing manual work or driving, I listen to Rock & Blues.
    Tune in to Midnight Blues on FaceBook for a sample.
    Very good morning to you Blurock,

    Also incredibly enlightening! I just challenged myself to that 'thought experiment.' The question I asked myself on the spot was: *What classic adverts do you remember?" To be perfectly honest I hit a blank!!

    After a couple of minutes "Fresca," and "VW minibus," came to mind but nothing else. I'll give it some more thought though

    Sent from my Hisense U605 using Tapatalk
    “Ubuntu is the essence of being humane" Desmond Tutu
    Spelling mistakes and/or typographical errors I found in leading publications.
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    sabbaticus

  7. #25
    Diamond Member Citizen X's Avatar
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    Quote Originally Posted by Citizen X View Post
    Very good morning to you Blurock,

    Also incredibly enlightening! I just challenged myself to that 'thought experiment.' The question I asked myself on the spot was: *What classic adverts do you remember?" To be perfectly honest I hit a blank!!

    After a couple of minutes "Fresca," and "VW minibus," came to mind but nothing else. I'll give it some more thought though

    Sent from my Hisense U605 using Tapatalk
    I still hit a blank! Mind not functioning optimally this morning!



    This is what came to mind:



    Grandpa
    Scope magazine advert
    Jannie Spies Cremora Advert
    Cadbury Chomp advert
    Sasol glug gug advert
    Chicken Licken T axi two advert
    Coca-Cola Always Advert
    Audi turtle advert
    Samsung Knox seagull advert
    “Ubuntu is the essence of being humane" Desmond Tutu
    Spelling mistakes and/or typographical errors I found in leading publications.
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    sabbaticus

  8. #26
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    Quote Originally Posted by Citizen X View Post
    Scope magazine advert
    The ones where they advertise "stars" I bet

  9. #27
    Diamond Member Blurock's Avatar
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    Justloadit
    OK lets get back to what is an acceptable advertising method.
    Agreed, a good analysis.
    I also rely on advertising to get my products sold, but there are so many methods and types of advertising and promotion. I try to make the message interesting and informative as my product solves problems for a specific type of customer. A hairdresser, attorney or shop assistant may not be interested, therefore defining your TARGET MARKET is very important.
    Unfortunately, modern advertising often use a shotgun aproach with the idea that if you repeat something often enough it will get attention. I just hate the lout and brash American type of marketing that tries to push everyting down your throaght.
    I always try to identify my audience and try to put myself in their shoes. That is also why I do not do cold calling or "ambush" marketing. Show respect and you will earn respect. the cheapest and best marketing is still word of mouth.
    Excellence is not a skill; its an attitude...

  10. #28
    Platinum Member Derlyn's Avatar
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    Quote Originally Posted by Blurock View Post

    To the guys recommending radio stations, thank you very much, but I'm not interested as all radio stations carry ads. The DJ's are mostly uninformed juppies who talk crap and think that rap and hip hop is music.
    Not so with LM Radio.

    Peace out ... Derek

  11. #29
    Diamond Member Blurock's Avatar
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    Quote Originally Posted by Derlyn View Post
    Not so with LM Radio.

    Peace out ... Derek
    OK, I'll give it a try
    Excellence is not a skill; its an attitude...

  12. #30
    Diamond Member Citizen X's Avatar
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    Quote Originally Posted by Derlyn View Post
    Blurock

    Sounds as if you, like myself, will enjoy the sounds of LM Radio softly in the background. Try tuning in.

    You will enjoy.

    Peace out ... Derek
    Or you could just "Rewind and relax with 702's soulful Sundays."
    “Ubuntu is the essence of being humane" Desmond Tutu
    Spelling mistakes and/or typographical errors I found in leading publications.
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