Hi guys,

was wondering if you can please assist me. Just been employed by a labels company who deals in manufacturing of self adhesive labels and digital printing.

I have been given a budget of around R8k to do a marketing champagne for the company and they said i should look at radio advertising. I thought otherwise. Radio advertising is basically mass marketing and hoping that the right person is going to hear the advert. I was thinking maybe magazine advertising?

Would like to hear your guys comments. We would like to focus on the self adhesive side of the business e.g. scale labels, promotional labels, till rolls, blank labels etc.

Thanks guys!