How much extra would it cost to make a CFL that lasted twice as long as the current "standard"?
And as for buying at double the price, I do it all the time when it's worth it - and I wouldn't be surprised if you do too. Take anyone that buys a Hilti power tool as example - quite often you can buy a cheap "equivalent" at less than half the cost, but is it a real saving when the cheapie breaks within months and the Hilti goes on for years?
So yes, I think consumers can be educated. It just takes some exposure of the issue.
In fact - come to think of it - let's talk shoes! I've seen people who don't earn big money buying real quality stuff because they know it lasts.
The starting point is trying to get the issue front-of-mind.
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