Ok so it was more an online newspaper than a blog but the Huffington Post was sold this week at the SuperBowl(AOL President and Arriana Huffington did the deal in a private box watching the game). Revenue for the Huffington Post was believed to be around $60 million and analysts think it was making a few mill profit so that figure is huge compared to its current real valuation but AOL wanted to get their hands on those eyeballs. Arriana Huffington has run her business since day one around SEO and viral campaigns. Just shows you the value of unique content, if you haven't already seen the site it is a left leaning news site that tends to give a bit more insight than the standard news offerings, giving another valuable commercial lesson.....when the big boys(in this case CNN,Fox etc) dominate a niche with one homoginised offering this is a great opportunity for a niche operator to dive in between the cracks.