Page 3 of 4 FirstFirst 1234 LastLast
Results 21 to 30 of 35

Thread: What is SEO

  1. #21
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    21,771
    Thanks
    3,157
    Thanked 2,536 Times in 2,136 Posts
    Blog Entries
    12
    Right from the outset, I've always believed the key to enduring SEO is to focus on what Google is trying to achieve, not a particular method that happens to work well at any particular time.

    For so many years I've seen SEO pieces pumping "at the end of the day, the number of inbound links is king". And they've produced study after study that pretty much proved the point. And to be fair once you had reasonably relevant content, focusing on link building from there on has given the best return on your efforts for many, many years.

    Obviously, the problem is link counts can be artificially manipulated. But links were also one of the earliest cornerstones of Google's search relevance indexing strategy for very good reason - it is a powerful sign.

    It's simplistic to think Google's challenge is separating organic links from artificial ones. If you want "simple", put this in your head above all else:

    Google wants to deliver the page with the information the searcher wants in as few clicks as possible.
    Everything else pales into insignificance by comparison.

    What is SEO then? To my mind it is this:
    • Having relevant content - the information the searcher is looking for.
    • Displaying that content in a format that Google can interpret - including making sure the content is identifiable from "non-content".
    • Building credibility - and that works exactly the same way as it does in "real life."

    Do that and you'll have SEO that will stand the test of time.

    You can fool some of the people some of the time, but you can't fool all of the people all the time.
    People aren't stupid.
    Neither is Google.

  2. Thank given for this post:

    Mark Atkinson (23-Jun-12), Norri (23-Jun-12), Rod (23-Jun-12)

  3. #22
    Silver Member Norri's Avatar
    Join Date
    Mar 2008
    Location
    Centurion, South Africa
    Posts
    291
    Thanks
    41
    Thanked 43 Times in 27 Posts
    Excellent, excellent post, DaveA!
    Norio De Sousa - Done4U.co.za (Web Design & Copywriting)
    Maxiware CC Reg no. 2000/048244/23 (Maxiware CC)

  4. #23
    Full Member Rod's Avatar
    Join Date
    Jun 2012
    Location
    Johannesburg
    Posts
    49
    Thanks
    2
    Thanked 5 Times in 4 Posts
    Very well put Dave.

  5. #24
    Email problem
    Join Date
    Jun 2012
    Location
    United Kingdom
    Posts
    10
    Thanks
    0
    Thanked 6 Times in 1 Post
    Rod you made a very informative post. surely White Hat SEO is a more contributing and effective method. one contributes to the other's articles, blogs, forums as well as invite others to look up his own work. No forcing nor cheating like in the Black Hat

  6. #25
    Full Member Rod's Avatar
    Join Date
    Jun 2012
    Location
    Johannesburg
    Posts
    49
    Thanks
    2
    Thanked 5 Times in 4 Posts
    Thank you Ann.J Exactly! Thats exactly why Google is focusing alot of value on social signals now. They are more relevant and valuable. Takes the lazy SEO's and makes them work for their ranking. We were discussing it the other day here

  7. #26
    Email problem jeccyka's Avatar
    Join Date
    Jun 2012
    Location
    Shanghai,China
    Posts
    70
    Thanks
    2
    Thanked 4 Times in 4 Posts
    Blog Entries
    4
    I wanna to study SEO, that's good for my work, i think.

    My friend told me SEO is very popular in E-commerce field.

  8. #27
    Full Member Rod's Avatar
    Join Date
    Jun 2012
    Location
    Johannesburg
    Posts
    49
    Thanks
    2
    Thanked 5 Times in 4 Posts
    Quote Originally Posted by jeccyka View Post
    I wanna to study SEO, that's good for my work, i think.

    My friend told me SEO is very popular in E-commerce field.
    Hi jeccyka

    Yes, SEO is an important aspect of any online business but can be extremely difficult for ecommerce sites because of their layout.

  9. #28
    Email problem
    Join Date
    Jul 2012
    Location
    United States of America
    Posts
    6
    Thanks
    0
    Thanked 0 Times in 0 Posts
    Nice information shared..... as a part from my side i just got seo as ...........
    The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.
    There are two types of seo that i have come to know...
    On site seo
    Off site seo

  10. #29
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    21,771
    Thanks
    3,157
    Thanked 2,536 Times in 2,136 Posts
    Blog Entries
    12
    Quote Originally Posted by jeccyka View Post
    My friend told me SEO is very popular in E-commerce field.
    I'd suggest it's absolutely critical for an e-commerce site.

  11. #30
    Email problem jeccyka's Avatar
    Join Date
    Jun 2012
    Location
    Shanghai,China
    Posts
    70
    Thanks
    2
    Thanked 4 Times in 4 Posts
    Blog Entries
    4
    Quote Originally Posted by Rod View Post
    Hi jeccyka

    Yes, SEO is an important aspect of any online business but can be extremely difficult for ecommerce sites because of their layout.
    Hi Rod,

    There's so many procedures to arrange for ecommerce sites. Also, there's no doubt that e-commerce industry has enormous pressure.

Page 3 of 4 FirstFirst 1234 LastLast

Tags for this Thread

Did you like this article? Share it with your favourite social network.

Did you like this article? Share it with your favourite social network.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •