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Thread: What is SEO

  1. #21
    Site Caretaker Dave A's Avatar
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    Right from the outset, I've always believed the key to enduring SEO is to focus on what Google is trying to achieve, not a particular method that happens to work well at any particular time.

    For so many years I've seen SEO pieces pumping "at the end of the day, the number of inbound links is king". And they've produced study after study that pretty much proved the point. And to be fair once you had reasonably relevant content, focusing on link building from there on has given the best return on your efforts for many, many years.

    Obviously, the problem is link counts can be artificially manipulated. But links were also one of the earliest cornerstones of Google's search relevance indexing strategy for very good reason - it is a powerful sign.

    It's simplistic to think Google's challenge is separating organic links from artificial ones. If you want "simple", put this in your head above all else:

    Google wants to deliver the page with the information the searcher wants in as few clicks as possible.
    Everything else pales into insignificance by comparison.

    What is SEO then? To my mind it is this:
    • Having relevant content - the information the searcher is looking for.
    • Displaying that content in a format that Google can interpret - including making sure the content is identifiable from "non-content".
    • Building credibility - and that works exactly the same way as it does in "real life."

    Do that and you'll have SEO that will stand the test of time.

    You can fool some of the people some of the time, but you can't fool all of the people all the time.
    People aren't stupid.
    Neither is Google.

  2. Thank given for this post:

    Mark Atkinson (23-Jun-12), Norri (23-Jun-12), Rod (23-Jun-12)

  3. #22
    Silver Member Norri's Avatar
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    Excellent, excellent post, DaveA!
    Norio De Sousa - Just1.co.za (Cheap web hosting & website builder)
    Maxiware CC Reg no. 2000/048244/23 (Maxiware CC)

  4. #23
    Email problem Rod's Avatar
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    Very well put Dave.

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    Rod you made a very informative post. surely White Hat SEO is a more contributing and effective method. one contributes to the other's articles, blogs, forums as well as invite others to look up his own work. No forcing nor cheating like in the Black Hat

  6. #25
    Email problem Rod's Avatar
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    Thank you Ann.J Exactly! Thats exactly why Google is focusing alot of value on social signals now. They are more relevant and valuable. Takes the lazy SEO's and makes them work for their ranking. We were discussing it the other day here

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    Email problem jeccyka's Avatar
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    I wanna to study SEO, that's good for my work, i think.

    My friend told me SEO is very popular in E-commerce field.

  8. #27
    Email problem Rod's Avatar
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    Quote Originally Posted by jeccyka View Post
    I wanna to study SEO, that's good for my work, i think.

    My friend told me SEO is very popular in E-commerce field.
    Hi jeccyka

    Yes, SEO is an important aspect of any online business but can be extremely difficult for ecommerce sites because of their layout.

  9. #28
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    Nice information shared..... as a part from my side i just got seo as ...........
    The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.
    There are two types of seo that i have come to know...
    On site seo
    Off site seo

  10. #29
    Site Caretaker Dave A's Avatar
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    Quote Originally Posted by jeccyka View Post
    My friend told me SEO is very popular in E-commerce field.
    I'd suggest it's absolutely critical for an e-commerce site.

  11. #30
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    Quote Originally Posted by Rod View Post
    Hi jeccyka

    Yes, SEO is an important aspect of any online business but can be extremely difficult for ecommerce sites because of their layout.
    Hi Rod,

    There's so many procedures to arrange for ecommerce sites. Also, there's no doubt that e-commerce industry has enormous pressure.

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