I have just read this article
See, the water cooler company actually buys these dogs and pairs one up with each of their delivery guys. They know that admin staff at their client’s offices will just melt whenever puppy arrives with a water top-up.

It’s their customer retention strategy.

The office supplies industry is cut-throat. Every supplier is competing in an over-crowded market, racing their competitors to the bottom of their profit margins through aggressive discounts.
This is a great idea of how to differentiate yourself from the competition. Now that is something to look for in the new year!