Lose the Business Plan

[Colleen Lewis]

Success is about the entrepreneur, not the business plan

Financiers are getting it wrong, says Allon Raiz: the business plan should not be the primary consideration when deciding to lend money to a small business.

This is the fundamental premise of Raiz’s new book, Lose the Business Plan: What they don’t teach you about being an entrepreneur, which hit our bookshelves in September. The book aims to stimulate a debate around the validity of the business plan as a means of predicting business success. In it, Raiz expounds on his long held belief that the qualities of the entrepreneur should be foremost in the decision about whether to finance his business.

This is not to say that Raiz dismisses the value of the business plan. However, he places far more value on the process of thinking about the plan, because, he says, the likelihood of a plan being followed to the letter after it has been conceived is very slim. In entrepreneurship, circumstances can change so rapidly, sometimes daily, that the entrepreneur has to be able to rethink his plan and implement new actions all the time. When you run a business, you will not survive if you are not flexible and able to adapt quickly.

The book reflects the thinking behind the methodology that Raiz has developed in his company, Raizcorp, where entrepreneurs are so successfully guided towards growth and profitability. Somewhat controversially, some believe, Raizcorp screens all its applicants, does not ask them to submit a business plan, and only accepts those who show the potential it is looking for.

The focus of Lose the Business Plan is on small businesses that want to be geared for growth. The self-employed, one-man-band is not a true entrepreneur, Raiz argues. His own vision is to drive businesses that can grow, create jobs and replicate productivity. And to achieve this the entrepreneur needs to develop soft skills, such as pragmatic thinking, attitude, desire, vision, self-discipline, focus, belief in yourself, resourcefulness and seeing opportunity. Raiz unpacks all of these in clear, fresh and engaging language and tells many anecdotes by way of example. At the same time he cautions his readers to have a firm grasp of reality. He is very clear about the difference between delusion and vision and sobering pitfalls and realities are examined.

Would-be entrepreneurs who believe that a good business plan is a recipe for success need to read this book urgently. And if they identify strongly with what Raiz has to say and his book leaves them itching to proceed with thinking and taking action, then they can be reasonably confident that they’ve got what it takes to be successful.

For financiers, the need to read this book is just as urgent. Here they will find the questions they should be asking the applicant who comes to them for funding. The decision should never be left to an anonymous finance department, Raiz says, where ‘yes’ or ‘no’ depends on the accuracy of the financial projections and how neat and tidy the plan is. Lose the Business Plan will inspire a different paradigm, where the final decision is about the person, not the plan.

Lose the Business Plan, by Allon Raiz, is published by Bookstorm and Macmillan, and is available at all leading bookstores for R143.