Managing a business website

[Webmaster]

Hi there

So you want to market online? Don’t want to join the masses of sites that have no growth? Best you start reading. Lack of marketing is the biggest downfall online and you’re never going to get to where you want to be without it.

If you need advice on website design and hosting I can help and I am pretty confident you’ll be impressed with what I have to offer. Online marketing I can offer general advice but it’s up to you to find out where to find your target customers.

Online marketing however has no quick fix. Many companies offer all kind of products to build your site, and unless they have someone daily to focus on your web marketing and are passionate to make it work. You’re pretty much wasting your money. Do it allot and you might as well be marketing yourself.

Can you hire a permanent employee/specialist to help you do marketing?
This is a very positive step and can surely bring in the cash. There are a few tips and tricks to remember when making a website and making it work.

1. Your website needs to be SEO friendly. That means in real that it is displayed in HTML(Hypertext Markup Language) Neatly
HTML is the core of internet pages. I’ve heard Many times before
No HTML = No internet.
Search Engines are growing no doubt and I’m pretty sure their inability to read other languages is soon a thing of the past. There are a few good reasons they stick to the basic HTML, unimportant info for now.

2. If and when your keywords are many and you have a good 500 words per page. Paragraphs and informative content then you can take a look around for applications that will measure your traffic. Google has many useful free applications like Google analytics. Our hosting company offers a handful of useful free tools that can help you check your traffic and give all sorts of important information. E.G. details about what browser is being used, IP address, Country, origin, time on website, where your traffic originated and where they went.

3. Now you have a working system and can monitor your traffic. It’s a good idea to start marketing. Make sure your website is submitted to search engines, Especially Google. There are many back-end systems that your website designer should have already setup that will help boost your scoring on the search engines. Sorry I need to keep this short I’ll explain more in future posts.

4. Right here is the trick to online marketing. Linking, Linking and Linking. You don’t link to get people to follow, simply link to get search engines to better your ranking. High ranking sites on Google linking back to you gives you extra point’s, higher points will push you up on search engine listings. Search engines want to make people happy. Happy people use their search Engine more.

5. Make people happy. Share information, update your website regularly, Blogging is a great way to do this! Growing a website is compared to getting water to change direction in a river. You need to make the water start dripping in and then make it want to bring more. You monitor what works then focus on that area.

6. More traffic also tells Google to increase your score, so do some offline marketing.

Hope this helps

Regards
Webmaster