Email Marketing that harms

[richards]

I bet you never heard of that?

The truth is that if your email campaigns are not correctly done they will not help with sales and conversions. In-fact it is very likely that it will irritate your subscribers to the point that they leave your list and go somewhere else.

Here are 3 pointers to keep in mind when sending your newsletters.

1. Use list segmentation to target your emails. Don't blast them to every subscriber you have.
2. Keep your email marketing consistent and predictable. There is no excuse for losing touch or breaking trust.
3. Include multi-media along with your email. Email itself is not a marketing cure all.

As a small business owner, you’re always looking for ways to close more sales and grow your business. And by now you’ve either adopted email marketing, or you will shortly. After all, email marketing is easy, fast, inexpensive, and, in most cases, yields the highest ROI. Which is great for you – the small business owner.