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Thread: Listener AR ratings - how they work?

  1. #1
    Gold Member garthu's Avatar
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    Listener AR ratings - how they work?

    I'm really curious as to how AR ratings work (audience listening/watching ratings)

    My curiosity stems from a radio slot we did some time back and paid xyz based on the number of listeners.

    Now they seemed to imply that they were able to technically tell how many people listened which i find extremely hard to believe as technically a radio does not transmit anything that says it is tuned into xyz frequency making this statement surely impossible..

    But then how do they derive these figures that they have 10 000 listeners??
    Last edited by garthu; 29-Aug-10 at 11:45 AM. Reason: more really cruddy spelling

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  2. #2
    Diamond Member AndyD's Avatar
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    They don't technically measure the amount of people listening, they conduct detailed polls by getting a group of radio listners which is supposed to represent a crossection of society to fill out a very detailed questionaire about their listening habits and history. I can't remember the name of the campany that does it but I'll post again if it springs to mind.

    I think this is the crowd I'm talking about. Check under 'RAMS' which is the radio side of things.
    Last edited by AndyD; 29-Aug-10 at 10:28 PM.


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