I tend to agree with adrianh.
If we were really bing ripped off that much then there must be huge profits to make and any sensible soul would simply set up a competitive business next door.
R22.95 is a lot for an ice cream, but its winter and out of season. They're probably selling 10 ice creams a day if they're lucky. Wages, rent, etc still have to be paid. If its a prominent position, they're probably paying through the nose for rent.
I know its more complicated in that they should make it up in summer, but my point is essentially that running a business involves overheads too. The cost of the raw material (in this case ice cream itself) is often not the major factor in determining selling price. This is why so many people get vague answers on this forum when they ask for suggested mark ups as it always depends on your specific situation and multiple factors.
And if he is making a small fortune, then well done to him. Thats capitalism. Although greed can backfire in the long term.
The important thing to remember is that you most definitely do have a choice. If you don't like the price, then don't buy. Its a free market. It may be inconvenient, but then convenience comes at a price.
I also like how others have responded. They've chosen to shop around for the best deal. Again this is capitalism at work. Any company who wants to stay in business will watch their pricing in this sort of environment.
I only find it "rude" or "wrong" when there is no choice available to us. Such as in the case of monopolies of essential products (Telkom, Eskom, Arcelor...) or where legislation forces you to use a certain provider (normally government depts such as Cipro, municipalities, licence departments ....)
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