Payne explained that they decided to sell bandwidth below cost in the hope that word of mouth would result in significant growth, which in turn will mean bulk discounts from their upstream provider.
“We are pleased to report that this strategy has paid off and we are now making a sustainable margin at R29 per GB and this will become our new standard pricing into the future,” says Payne. "The R29 price point is not an unrealistic expectation and is here to stay. The R14.50 special that we are running is exactly that, a special, and we will only offer this when we are able to. Afrihost has been in business for close to 10 years and is here to stay.”
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