The Power of Networking

In today’s financially challenging times, companies are cutting down on things that are seen as “less crucial” and unfortunately, advertising is seen to be one of theses things. What many business owners don’t understand though, is that the growth of any business is directly correlated to the number of people who know about it!
One of the most cost effective methods of getting yourself and your business known is through networking, also known as word of mouth marketing.

The main function of networking are becoming visible, listening and responding, being a good conversationalist, and getting to know people. Sadly though, many business owners fail at networking or are reluctant to participate due to fear of speaking out to a total stranger, choosing the wrong networking group, or expecting results overnight.
As firm believers of networking, we have devised some tips on how to become an effective networker.

1. Planning. You have 30 seconds from the moment you meet a person, to make a lasting impression. Make sure that you have a clever opening line prepared to introduce yourself and your business. Practice answers to questions that may be asked and have a list of questions prepared to ask others. ( A good idea is to ask about family, hobbies and the nature of their business.)

2. Listen. People love to talk about themselves. Make a point of being genuinely
interested in what people have to say. Remember that everyone you meet is a
potential customer or valuable contact. The elderly man you meet may not be a
potential buyer for your makeup range, but he may have a wife who is, or refer
people to you.

3. Identify your prospects. Enter a room knowing who your target market is, and
make a point of acquiring at least two valuable business cards during the network.
The more you network, the higher you can set your targets, but it may be a good
idea to start small at first.

4. Get involved. Look for ways to contribute what you know and to get your name
out there. Participate in events, clubs and social gatherings that offer you opportunities to meet people who fall in line with who you are targeting. Keep in mind that networking is not just about making sure that everyone knows who you are and what you do – concentrate on meeting contacts with whom you can develop a win – win relationship.

5. Have fun! Although there is a purpose to networking, don’t forget that networking
is supposed to be fun. Relax, enjoy yourself and be confident.


If you don’t feel comfortable with public speaking, consider other means of networking, such as the internet. Remember that as long as you are in a comfort zone, you and your business are not growing. In every situation lies an opportunity!