Hi Guys.

What is the best way to go about this.
What I mean is say for example you have Closed Corp named X.

You now want to also trade as aX, bX, cX, dX, eX and fX

For example, X sells a huge variety of clothes, shoes, etc to the public.

But now you want aX to deal solely with selling to business.
bX to sell only shoes to the public
cX to sell only clothes to the public
etc, etc

One way I was thinking of is to create a pty ltd for each subdivision so that the CC owns the shares, however this is very costly as you need auditors for pty ltd's, etc.

Each subdivision may or may not have separate employees, but each sub division will definitely target a more specific market and will have a different business image to the main company and other divisions?

You could say something similar to the Media24 group i.e. Finance24, motors24, etc, etc.

Regards

Itai