Results 1 to 2 of 2

Thread: Brand power

Hybrid View

Previous Post Previous Post   Next Post Next Post
  1. #1
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    22,648
    Thanks
    3,304
    Thanked 2,676 Times in 2,257 Posts
    Blog Entries
    12

    Brand power

    An interesting twist to the value of brand power.
    A Honda dealer told me recently that it has not experienced an increase in bank rejections for finance applications and moreover its second-hand dealership had its best December in many years.

    Although both comments seem counterintuitive, it is a sign that people are moving to second-hand quality cars and that older buyers still have access to credit.

    Marcel de Klerk, managing executive of Absa Vehicle and Asset Finance, confirmed that the bank has had a positive experience when it comes to Honda customers and, as a brand, its owners have the lowest rate on default payments. Honda appeals to the mature market and its efforts to attract the younger market with the Honda Jazz only appealed to the young at heart.

    Honda must be thanking its lucky stars because those brands targeting the first-time car buyer are having a far tougher time. De Klerk says there are certain brands that have high arrears experience, but he did not want to specify which brands those are.
    full story from M&G here
    So first, banks are tracking credit performance by brand - and have noticed a difference between brands.

    Second, brand reputation affects how the asset holds its value over time.

  2. #2
    Email problem Superscenic's Avatar
    Join Date
    Nov 2008
    Location
    cape town
    Posts
    158
    Thanks
    44
    Thanked 21 Times in 16 Posts

    Well spotted!

    I wonder what banks think of Toyota Hi-Lux owners....mmm?

Tags for this Thread

Did you like this article? Share it with your favourite social network.

Did you like this article? Share it with your favourite social network.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •