We continue to debate whether the use of unsolicited promotional messages (spam) is legal and a good marketing tool. If you are still wondering about this interesting topic, please consider attending my upcoming marketing masterclass on Permission Marketing.

Included is information about the legalities (in South Africa and how it differs from the US and other countries); how and what contact details / lists can be used; what unsolicited e-mailing (and SMSs, telemarketing and postal) actually is; how to decide what level of privacy you wish for yourself and your company; and how to get people's permission to engage in a business relationship with them.

For more information about the masterclass....

Details of the Permission Marketing 'MarketClass':
When: Monday, 10 November 2008
Time: 3pm (sharp) to 5pm. Light refreshments will be served from 2.15pm. Where: Centurion, Gauteng (final details on venue closer to the time depending on the number of delegates).
Price: R295.
Get the booking form here....