Hey, I just joined this forum. I would love to share my opinion on this one.
The biggest mistake managers of SA online portals make is to forget to populate their directories. This dentist site's webmaster cannot expect to provide you with any solid traffic if they are a ghost town. Their best bet will be to partner with other directories as to get the word out about their own.
I'll steer away from this for a few months. Don't write it off though.
They are working to fill it. So give it a chance.
Regards,
Reinhardt
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