Marketing is more than just advertising. It can touch virtually every aspect of business.

Given the current discussion on powerful, affordable advertising here I thought it might be an idea to generate a list of elements to think about in your marketing strategy.

I'll kick off with some obvious one:
Packaging
Labels
Print media adverts

What else are elements of an effective marketing strategy?

Thinking caps on - I'm hoping some really out-of-mainstream ideas might pop out.