Results 1 to 5 of 5

Thread: Advertising material that was never used.

  1. #1
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    22,648
    Thanks
    3,304
    Thanked 2,676 Times in 2,257 Posts
    Blog Entries
    12

    Advertising material that was never used.

    With load shedding being the flavour of the moment, we decided to run a tribute to our electricity supply crisis. However, the publisher wouldn't run the one ad, so we had to water it down a bit.

    Below are the two concept drafts. Guess which one they wouldn't publish.
    Attached Thumbnails Attached Thumbnails Click image for larger version. 

Name:	alc_elec_candle2.JPG 
Views:	280 
Size:	26.2 KB 
ID:	281   Click image for larger version. 

Name:	alc_elec_candle1.jpg 
Views:	289 
Size:	11.8 KB 
ID:	282  

  2. #2
    Moderator IanF's Avatar
    Join Date
    Dec 2007
    Location
    Jhb
    Posts
    2,679
    Thanks
    197
    Thanked 529 Times in 405 Posts
    Dave
    You should get the Thanks Eskom one printed. Then just after a big blackout in an area get them into postboxes. The Post Office only charge 8c a flyer at the moment to put them in Postboxes.
    I would do it.
    Only stress when you can change the outcome!

  3. #3
    Moderator IanF's Avatar
    Join Date
    Dec 2007
    Location
    Jhb
    Posts
    2,679
    Thanks
    197
    Thanked 529 Times in 405 Posts

    Logos

    Here are some knock off logos I did a few years back never had the balls to use them.
    Only stress when you can change the outcome!

  4. #4
    Platinum Member Chatmaster's Avatar
    Join Date
    Aug 2006
    Location
    Cape Town
    Posts
    1,065
    Thanks
    107
    Thanked 99 Times in 63 Posts
    I don't understand, being grateful to Eskom is perfectly acceptable imo

    Nice one Ian! Is their old logo still trademarked? Perhaps you can use that one now
    Roelof Vermeulen (Entrepreneurship in large organizations)
    Roelof Vermeulen| Rock flaps south africa

  5. #5
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    22,648
    Thanks
    3,304
    Thanked 2,676 Times in 2,257 Posts
    Blog Entries
    12
    Quote Originally Posted by Chatmaster View Post
    I don't understand, being grateful to Eskom is perfectly acceptable imo
    The publisher was not prepared to take that chance. I ask you, what was the worst that could happen?

Similar Threads

  1. Copywriting material
    By Christob in forum General Business Forum
    Replies: 12
    Last Post: 22-Feb-08, 06:29 PM
  2. Advertising in Cape Town
    By Chatmaster in forum Marketing Forum
    Replies: 2
    Last Post: 02-Oct-07, 03:33 PM
  3. Editors slam threat on newspaper advertising
    By Eugene in forum General Business Forum
    Replies: 1
    Last Post: 11-Sep-07, 08:29 PM
  4. How to create contagious advertising
    By Dave A in forum Marketing Forum
    Replies: 6
    Last Post: 29-Aug-07, 09:53 AM

Did you like this article? Share it with your favourite social network.

Did you like this article? Share it with your favourite social network.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •