Just a few years ago marketing was fairly simple. There were only a few magazines, a handful of newspapers and very few TV channels and radio stations.

Today that is completely different. The choice and options you have are 10 times more and the audience that you have are so much more diversified. It was much easier to do marketing in the days gone past.

Another thing that has changed its face is the number of competitors. More and more successful businesses that start up today are able to focus on niche markets that years ago would not have been viable on their own.

More and more businesses also change in terms of providing lateral income streams that focus on providing additional niche services that are remotely related to their core business.

All of these are signs that business is changing and that means that marketing is changing as well.

Marketing in most cases is a simple process of repeating advertising and spend money to make money. However this is changing dramatically as well. Gone are the tunnel view mindsets of keeping your business entirely to yourself. In today’s world you need to diversify marketing and work on networking within your business relations to be able to expand your horizons to streamline your income streams.

On the other hand consumer behavior has changed as well. Advertising are being ignored more and more by them and they seem much more skeptical than they have been in the past. If we think about changes in sport for example. Years ago Rugby was an amateur sport that had very little advertising. Today everything a Rugby player wears is sponsored from their head to their shoelaces have paid branding on it. All of this is an attempt by larger brands to stay visible.

This overwhelming amount of advertising has resulted in changes with the consumer and their behavior towards marketing. This directly affects marketing and the marketing strategies we as business have to employ to get the desired reaction from our consumers.

Marketing is a necessity and no matter what you do a business that doesn’t apply some kind of marketing strategy is doomed for failure. The old ways of advertising has become subliminal advertising as the consumers now know which areas to avoid being harassed by advertising and this awareness is done on a subconscious level. This means that repetition of advertising is required at a much higher frequency than before in order to be successful.

These changes between advertiser and consumer are happening at a faster and faster rate. Marketing becomes more and more subliminal for the consumer and advertising agencies are becoming more and more intrusive on the consumer to get the message through. This game is becoming more like open warfare!

How is your business coping with this greater than ever demand and increasing rate of demand? How are you adapting to increase the exposure of your brand? Did you even notice this happening?