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    Advertising and sales promotion that vie for your attention

    Advertising and sales promotion that vie for your attention

    I haven’t watched television since December 2017. Not even one second of television since then.
    The only media that I am exposed to is talk Radio 702(92.7) and the Daily Sun. I’m on a sabbatical and very serious about my learning outcomes so I’ll be pretty much in one location until July. Therefore I can’t comment on billboards that caught my attention since January 2021.

    The only other forms of advertising and sales promotion that vie for my attention will be adverts in cinemas.

    I haven’t watched a movie since December 2017. I will however make certain that I watch “No time to die.” I’ll post something at that uncertain future date about those adverts that caught my attention.

    The only other forms of advertising and sales promotion that I am exposed to are: Truck advertising (moving billboards) and point of sales advertising.

    My question to myself is: what caught my attention from 1 January 2021 to date

    What caught my attention?


    1. Continental Linen: 702: I can’t recall their slogan or jingle
    2. Momentum Corporate: 702: I can’t recall their slogan or jingle
    3. Discovery Insure: 702: it apparently “takes just 60 seconds for you to get a quotation.”
    4. Wheely cars: 702: “wheely it,” “don’t just sell your car wheely it.”
    5. Cash Build: 702: I can’t recall their slogan or jingle
    6. Coca Cola: Truck advert
    7. SA Breweries:; Truck advert
    8. Chappies: Truck advert
    9. Online: Adidas: I can only remember :"Find your energy. Available on adidas.co.za"
    10. Online: Standard Bank: TheForumsa: I can't recall the slogan or the content
    11. Online: Vodacom: TheForumsa: I can't recall the slogan or the content
    12. Online: "trusted identity platform: That's all that I recall


    You know I can make this thread so much better with two textbooks. 1: Consumer Behavior and 2: Advertising and Sales Promotion. I’ll have both by next Friday.

    I completed the subjects Consumer Behavior and Advertising in 1992.

    Advertisers are au fait with the concepts of perception, classical condition and operational conditioning.

    What adverts have vied for your attention and on what platform did you see/hear the advert?

    There will definitely be “ food for thought,” in your responses
    Last edited by Citizen X; 25-Feb-21 at 01:36 PM.
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