Adrian, it looks as if you do actually look at ads
Just pulling your leg. Yes there are some memorable ads where creative people have actually applied their minds. The problem is the same as with art, music and just about everything else - standards are falling and people accept the crap that are dished up. Poor quality should NEVER be accepted!What makes an advertisement memorable (jut some thoughts):
1. A great tagline:
- Just do it.
- Its not inside its on top.
- We can't change the way the world looks but we can change the way you see it.
- I'm lovin it!
2. Great story telling that encapsulates the message that the advertiser is trying to get across without actually saying so:
- The Allan Gray ads do this perfectly.
- Some of the older Volvo ads were able to do this with safety.
- The old VW ads with David Kramer and other artists kinda showing family life with their products. These ads worked because the music was really good (Not that I am a David Kramer fan but the image was appropriate for the time)
3. Cuteness:
- Remember the old Chomp ads with the Hippos. I can still see the little hippo trying to stretch its mouth to eat the 2c chomp with his mother.
To the guys recommending radio stations, thank you very much, but I'm not interested as all radio stations carry ads. The DJ's are mostly uninformed juppies who talk crap and think that rap and hip hop is music. I have a huge music collection which I load onto USB or DVD for extended plays. When I'm working, doing admin or research requiring a bit of brain, I listen to classics or Spanish guitar in the background. When doing manual work or driving, I listen to Rock & Blues.
Tune in to Midnight Blues on FaceBook for a sample.
Did you like this article? Share it with your favourite social network.