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  1. #1
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    Looking for recommendations for Buyer Persona resources

    Hi All,

    Does anyone know of any good resources that I can use as a base to build buyer personas?

    To clarify: I'm not looking for blogs or guides on how to create buyer personas, but rather stats (demographics, psychographics, etc.), maybe categorised by industry?

    I know info in this regard is quite hard to come by in South Africa, but just thought I'd try my luck before I try other avenues.

    Any recommendations or advice will be appreciated.

  2. #2
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    I think if you look into the LSM data you'll find some interesting things. Other than that it's very industry specific, so without more detail it's pretty hard to give you any further advice. Some organisations do have open data policies, perhaps look into that too, I recall some projects in recent years, but can unfortunately not remember the name.

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