Hi All,

Does anyone know of any good resources that I can use as a base to build buyer personas?

To clarify: I'm not looking for blogs or guides on how to create buyer personas, but rather stats (demographics, psychographics, etc.), maybe categorised by industry?

I know info in this regard is quite hard to come by in South Africa, but just thought I'd try my luck before I try other avenues.

Any recommendations or advice will be appreciated.