Recently I came across an ebook entitled "Donald Trump's 10 Commandments of Branding," and found it an interesting read. It's only eighteen pages long but it gets to the point.

His 10 commandments of branding are:

1: Establish a Clear Brand Position
2: Build Your Brand on an Emotional Benefit
3: Build Your Brand as Early as Possible
4: Be Consistent Over Time and Over Markets
5: Make Sure All Your Employees Know Your Brand Position
6: Make Sure All Your Products and Services Embody Your Brand
7: Make Sure All Your Customers Know Your Brand Position
8: Don't Dilute Your Brand
9: Always Monitor Your Brand
10: Maintain Your Brand as Your Organization's Most Valuable Asset

If you would like to download a copy go ebooks